St.Paris Furniture Store - Urbana Tomorrow Co.
Digital & Social Media Marketing
Project Brief
One of the largest projects I worked on at Urbana Tomorrow Co. involved marketing a newly acquired furniture store. The business was located ina small rural town and operated with a very limited budget. Using free tools such as social media and low cost local sponsorships, we helped St. Paris Furniture maintain strong visibility and relevance within the community.
Role:
Graphic Designer / Digital Marketer
Agency Work
Social Media
One of the primary focuses was social media. We developed a weekly posting schedule, promoted monthly furniture sales, and prioritized driving traffic to both the website and in-store location. A challenge was generating engagement such as comments or messages, as not many want to comment on a post about furniture. To address this, we shifted the strategy toward website clicks and in-store visits.
Social Media Design - Facebook
Graham High School Game Live Streams and Sponsorships
In addition to social media, another focus was local sponsorships. We partnered with Graham High School to provide equipment and support for live-streaming all home football and basketball games. These livestreams were sponsored by St. Paris Furniture as welling as running ads on the livestreams for increase brand awareness and communtiy trust.
Local Highschool Sponsorship Ad - St.Paris Furniture
Promotional Video Ad - St. Paris Furniture
Website Design - St.Paris Furniture
Creating an effective website to showcase St. Paris Furniture’s products was another key element of the marketing strategy. The site served as a strong landing page for social media traffic.
Lessons Learned
One of the biggest lessons I learned was how to market effectively on a limited budget. We tested Google Ads, but this quickly proved ineffective, as larger competitors like Ashley Home Furniture were able to outbid us. Using these resources to involve ourselves in the local community proved far better.