Project:
This is a rebrand project I completed in one of my classes for Planet Fitness. We were tasked with researching a specific brand and rebranding the logo, colors, typography, and many touch points. We were also tasked with compiling all of this into a brand guide for the company.
This rebrand not only refreshes the brand to be more inviting, inspirational, and modern but also encompasses a sense of community and belonging for all, no matter where you are in your fitness journey. Fitness classes such as cycling and areas to socialize will be added to the gyms to create a better sense of community.
Logo and Colors:
Planet Fitness App:
Social Media/Poster Designs:
Website Design:
Equitment Design:
Clothing:
