Planet Fitness Rebrand
Concept Brand Redesign
Project Brief
This academic project explores a rebrand of Planet Fitness focused on improving the in-gym social atmosphere and strengthening the community. I updated brand elements, including color and visual identity, to create a more welcoming and inclusive environment. The final system presents a more community-driven brand. I created new touch points for the brand, such as cycling classes and in app training tools, which were introduced to further encourage member connection and engagement.
Before Vs. After Logo
Logo & Branding
Social Media Design
Equitment Design
Website Design
App Design
Apperal Design
Process Work
Lessons Learned:
This project taught me the importance of thoroughly researching and understanding the client in order to design for their needs. I learned how to use design as a strategic tool to address and solve those issues rather than just creating something visually appealing. The project also gave me a deeper understanding of the branding process as a whole, including how systems like stationery design and brand touchpoints work together to create a cohesive and consistent identity.