Tiger Sensory Poster Series
Poster Design Series
Project Brief
This academic poster series was created to raise awareness about the decline of tiger populations. Each poster is designed to appeal to a different sense using various materials and textures such as salt or wood to create a more immersive experience. The goal of this project is to appeal to other senses besides visuals to convey the issue of declining tiger populations. This creates a more impactful takeaway for the audience.
Role:
Graphic Designer (full project)
Academic Project
11 x 17 Poster Series - Taste, Smell, See, Hear, Feel
Process Work
Lessons Learned:
I learned that combining physical materials and traditional art practices can lead to more effective and engaging design. I also learned the value of iterations. After scrapping an early version I disliked close to the due date of the project, I rebuilt the series in under a week. That process showed me that failed iterations don’t waste time but lead to better outcomes.